Customer Profile: PCCW is one of Asia's leading integrated communications companies

Business Challenge:
The PCCW life-cycle of marketing campaigns, from idea generation to feedback/evaluation, created a mix of paper and electronic records that were spread out over several business systems.
It became increasingly difficult to ensure that the marketing staff and relevant company management were aware of the various campaigns and whether or not each campaign had the proper approval and was in line with budgeted expenses.

Solution:
We built a Publicity and Promotion (PnP) Portal for PCCW: a scalable, flexible, and secure web-based solution built upon a MSSQL database.
The portal centralizes the entire marketing campaign process, incorporating a marketing brief component and a central PNP component with execution and expense information.
A workflow engine is also developed and integrated with the Portal for PnP system administrator to define the routes and rules for how proposals and other documents are routed through the system.

Technology involved:
ASP
Visual Basic
MSSQL 2000

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